Việt Nam to pilot product origin tracing platform

Tuesday, Jun 24, 2025

At a national online conference on June 23, PM Phạm Minh Chính called the fight against counterfeit goods a key political task and urged all sectors to help protect consumers, businesses and public health.

Over 30 companies join Nghi Sơn Bay Cleanup, launching “Nghi Sơn Green” initiative

Monday, Jun 09, 2025

Organised by the Management Board of Nghi Son Economic Zone and Industrial Parks (NSEZIPMB) and Nghi Son Refinery and Petrochemical LLC (NSRP), the event marks the largest environmental campaign in the area to date.

Green Consumption Campaign 2025 launched in HCM City

Saturday, Jun 07, 2025

It is a long-term commitment to helping businesses build a competitive edge and elevate Vietnamese products through green values.

Coca-Cola relaunches its iconic "Share A Coke" campaign

Thursday, May 08, 2025

Built upon an understanding of the Vietnamese market and culture, the campaign not only brings highly personalised names but also encourages users to continue connecting.

Canada Brand campaign begins

Saturday, Dec 14, 2024

The ‘Canada Brand’ campaign began on Friday at Lotte Mart in HCM City’s District 7, showcasing the finest Canadian foods to Vietnamese customers.

Maxilite launches “Paint the Future” community campaign

Thursday, Aug 15, 2024

Maxilite by Dulux has officially initiated the “Paint the Future” community campaign with a series of activities to innovate learning spaces for students in schools nationwide.

Nestlé unveils Tết campaign

Tuesday, Jan 16, 2024

Nestlé has rolled out its 2024 Tết campaign with the theme “Wish for Enough is Enough/Will Come True” that encourages consumers to take part.

Taste of Australia retail promotion campaign begins

Friday, Dec 08, 2023

MM Mega Market Vietnam in co-operation with the Australian Trade and Investment Commission (Austrade) on Thursday kicked off the Taste of Australia retail promotion campaign, showcasing Australian cuisine and premium foods and beverages to Vietnamese customers.

depa celebrates the success of the "Transform: New-normal Market" campaign

Friday, Nov 24, 2023

depa announces the successful outcome of the Transform: New-normal Market (Extended) Campaign on November 17, 2023, in Bangkok.

New Zealand companies showcase apple, kiwi in HCM City

Friday, Jun 09, 2023

New Zealand Trade and Enterprise, the government’s international business development agency, on Thursday kickstarted its 2023 Made With Care Campaign to reinforce the strong trade relations between New Zealand and Viet Nam.

Annual Green Consumption Campaign begins in HCM City

Monday, Jun 05, 2023

The 14th annual Green Consumption Campaign, which seeks to usher in environment-friendly consumption habits, began in HCM City on June 4.

T&A Ogilvy wins three awards at Agency of the Year 2022

Wednesday, Dec 14, 2022

Marketing-communications consulting firm T&A Ogilvy was honoured at the Agency of the Year 2022 awards for Southeast Asia organised by Campaign Asia magazine in Singapore.

Dulux launches ‘Enjoy The Moment’ campaign

Saturday, Nov 12, 2022

AkzoNobel, which makes the Dulux brand of paints and coatings, has unveiled the ‘Enjoy The Moment’ campaign as the highlight of its year-end season in Viet Nam.

Gojek launches "Small Shops Weather Big Storms" campaign

Thursday, Nov 03, 2022

Gojek will continue to support these merchants, helping to accelerate their online business journey through personalised onboarding assistance and exclusive marketing campaigns, as well as favorable incentives.

Generali Vietnam honoured with “Marketing Initiative of the Year” at Insurance Asia Awards 2022

Friday, Aug 12, 2022

Generali Vietnam was honoured in the "Marketing Initiative of the Year” category at the Insurance Asia Awards 2022 for its “Loi Cau Hon Thu 2” (The Second Proposal) marketing campaign.